FOR STEP CHANGES AND STRATEGIC LEAPS

FOR STEP CHANGES AND STRATEGIC LEAPS

R&D is a brand consultancy solving business problems with strategic creativity

We’re here for quick wins and long-term relationships. We work closely and deeply with brand teams and senior management on the next stage of the brand’s journey.

We focus on upstream or ‘pre-agency’ brand strategy

How we do it

We help to make your brand easier to navigate and understand, to reposition and re-energise, unlock new audiences, tell better stories and show up better in your customers’ lives.

We’ll then help you translate these strategies inside complex organisations, your agencies and industry partners.

Our Services

  • "Our positioning doesn't really reflect who we are anymore"

    The role your brand plays in the lives of its audiences, and helping it show up better. Differentiating new positioning and platforms, followed through with brand architecture, brand experience and visual identity.

  • "Identify a truly distinctive space we should own, verses our competitive set and where we are today"

    We augment your in-house firepower and strategic experience to drive change, unlock growth and identify new value.

  • "We'll have to merge the new business strategy with the brand strategy to create a new narrative"

    Engage your customers better through creative strategy, new ways of defining your audiences, comms architecture and powerful storytelling.

  • "How do we become the #1 loved and used brand in our category"

    Supporting your brand's next actions - for growth, pivots, unlocking new opportunity, or finding the next generation of customers.

  • "We need a brand consigliere"

    We support you and your agencies, keeping them on point and working well together, and enabling all to do their best work.

    We partner with domain experts for unparalleled sector and channel focus.

We’ve conducted a global, cross-category qualitative study with over 130 marketing leaders. If you’re a brand-side marketer see what your peers are thinking about, and some of the indicated strategies.

If you’d like a copy, or a read-out, do please get in touch.

"You get to the bottom of nuanced problems to help clients understand the issues and forge a way forward"

(CMO, Financal Services)

"You get to the bottom of nuanced problems to help clients understand the issues and forge a way forward" (CMO, Financal Services)

" So clever and experienced, you bring a flexible approach and deep thinking to everything"

(Marketing Director, Global Insurance Co)

" So clever and experienced, you bring a flexible approach and deep thinking to everything" (Marketing Director, Global Insurance Co)

"Thanks for all the support, challenge and input on what has been a fantastic piece of work!"

(Global CMO/COO)

"Thanks for all the support, challenge and input on what has been a fantastic piece of work!" (Global CMO/COO)

Brands we’ve helped