R&D is a London-based upstream brand consultancy

WE HELP BRANDS GROW, GET READY FOR WHAT’S NEXT, BE THEIR BEST AND SHOW UP BETTER, FROM POSITIONING AND BRAND ARCHITECTURE TO GROWTH STRATEGY AND EXECUTION.

Our approach is all about people-first because

People buy progress, not brands.

The challenge is not ‘how do we differentiate’ but that customers don’t just want what you sell; they want the outcome it helps them reach.

  • AN AGENCY BEFORE THE AGENCY

    Tackle upstream, knotty problems, and get in shape for what’s next.

  • SOLUTION NEUTRAL

    Objective, data-led, and actionable strategy, independent of agenda.

  • ARCHITECTS & BRICKLAYERS

    “Unlike the consultants we had before, you don’t just tell me what to do, you help me do it.” - Founder, Creative Business

  • WE START WITH WHERE YOU NEED TO END UP

    We work in sprints, decisively, we’ll go where others won’t, and get to impact faster.

  • STRATEGY THAT'S A COMPASS NOT A MAP

    We’re here to help you navigate key moments on your journey. And we’re here for the whole journey.

  • FOR BRANDS THAT MATTER

    Typically financial and professional services, marketing agencies, technology + software, luxury and health sciences.

  • BRANDS AND AGENCIES

    We work with both, and have a network of best-in-class implementation partners.

WE’VE HELPED BRANDS:

Increase consideration 70% among new growth segments

Grow business revenue 78% YOY

Increase in organic search 41% through new narrative

Achieve bookings 400% ahead of target within 6 months

Architect a 3,000-trademark “basket of chaos'“

Send me Case Studies & Credentials
Send me Case Studies & Credentials

What we do

We work in sprints for specific projects, or retained for changeable priorities

Brand audits

Category-of-one positioning

Brand architecture

In-house optimisation

Branding and naming

Agile brand strategy

Creative strategy and Comms architecture

Research design

Workshop design and moderation

Retained engagements

Find out more
Find out more

Who we’ve worked with