TRANSFORMING BRANDS

CREATE THE FUTURE FOR YOUR BRAND TO GROW INTO.

R&D is an upstream, solution-neutral strategic consultancy working with brands and agencies to unlock new drivers of growth, customer relevance, brand experience, and drive change.

We’ve been on stage to talk about Brandland.

It’s a connected brand transformation model to define, design and deliver. Driven by strategy, but uniquely connected to implementation with our partners IHAR.

Delivered in a holistic programme / consultancy-led OR modular to plug the gaps in your marketing ops model.

Get in touch to find out more.

CUSTOMER METRIC MODELLING

Our new tool to predict the commercial impact of proposed brand architecture changes through customer behaviours.

CMM uses your data – customer behaviour (commercial) and brand (health / receptiveness) to model revenue outcomes to alternative brand architectures.

Generates actionable insights at customer segment level based on purchase behaviour and indicates new customer growth strategies.

Offers evidence-based decision-making, with fewer assumptions, faster, and using your own customer data.

Email us for the CMM introduction deck

  • AN AGENCY BEFORE THE AGENCY

    Tackle upstream, knotty problems, and get in shape for what’s next.

  • SOLUTION NEUTRAL

    Objective, data-led, and actionable strategy, independent of agenda.

  • ARCHITECTS & BRICKLAYERS

    “Unlike the consultants we had before, you don’t just tell me what to do, you help me do it.” - Founder, Creative Business

  • WE START WITH WHERE YOU NEED TO END UP

    We work in sprints, decisively, we’ll go where others won’t, and get to impact faster.

  • STRATEGY THAT'S A COMPASS NOT A MAP

    We’re here to help you navigate key moments on your journey. And we’re here for the whole journey.

  • FOR BRANDS THAT MATTER

    Typically financial and professional services, marketing agencies, technology + software, luxury and health sciences.

  • BRANDS AND AGENCIES

    We work with both, and have a network of best-in-class implementation partners.

WE’VE HELPED BRANDS:

Increase consideration 70% among new growth segments

Grow business revenue 78% YOY

Increase in organic search 41% through new narrative

Achieve bookings 400% ahead of target within 6 months

Architect a 3,000-trademark “basket of chaos”

Send me Case Studies & Credentials

What we do

WE’RE HERE TO HELP YOU

UNLOCK THE FUTURE OF YOUR BRAND

CLARIFY POSITIONING

ACCELERATE GROWTH

DELIVER BETTER

DRIVE CHANGE

We work in sprints for specific projects, or retained for changeable priorities

Brand transformation strategy - ambition and vision

Category-of-one positioning

Brand architecture

Customer Metric Modelling

Branding and naming

Value proposition development

Creative strategy and Comms architecture

Research design and moderation

Workshop design and moderation

Retained engagements (Advisory / NED)

Find out more

Who we’ve worked with